RUN-RFP Principals Tom Aaro and Mickey Goodman
both have over thirty years of CPG marketing experience, on both the corporate CPG side and the agency side. In their roles working at companies like Kraft, Unilever, and Nestle, and with clients like P&G, Pepsi, and General Mills, they have been involved in multiple RFPs for agency and marketing service vendor selection. And – they have been on BOTH sides of the process – selecting agencies/vendors AND pitching for business as an agency/vendor.
Mickey and Tom bring their experience and extensive network of contacts to bear on every RFP we do. This means we make sure the right criteria are utilized and the right questions are asked. This adds substantial value to the entire RFP process.
Our agency/vendor screening partner, PromoAid, is the leading CPG industry service for screening potential resources. PromoAid’s service is based on a proprietary, one-of-a-kind marketing data platform containing comprehensive information on marketing service resources and their areas of expertise. Check out